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Juan Moraes conta seus segredos como organizador de festas badaladas em revista nacional

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Reinaldo Bessa

O PR Juan Moraes. (Foto: Gil Inoue)

O PR (public-relations) Juan Moraes, catarinense que vive em Curitiba, é um dos destaques da edição especial de aniversário da revista GQ de maio. Um dos mais conhecidos e requisitados festeiros – no sentido de organizar listas vips para grandes festas e eventos locais e nacionais –, ele atua desde os 17 anos e está à frente do mailing do Camarote N1, Baile da Arara, Baile do Copa e há três temporadas faz o Réveillon de Punta Del Este no hotel Fasano Las Piedras, no Uruguai. “As pessoas precisam estar abertas para se divertir e se conectar de verdade. A melhor conexão ainda é a offline”, ensina Juan.

Para ele, apenas montar uma boa lista de convidados é superficial, quase uma commodity. “O PR precisa ser um cocriador junto com o cliente e construir pelo olhar do convidado. Ou seja: guest oriented”, diz. Este é, na opinião de Juan, o PR ou RP do futuro.

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