Apolar investe mais de R$ 1 milhão em projeto que promete mudar a forma de alugar imóveis

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Reinaldo Bessa

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A Apolar Imóveis lançou nesta terça-feira (23) com um jantar no Hard Rock Cafe, a plataforma Ops! Aluguei. Com investimento de cerca de R$ 1,2 milhão, o site, o primeiro lançado por uma imobiliária, ficou em desenvolvimento por mais de um ano e promete diminuir a burocracia e agilizar o processo de aluguel de imóveis. De acordo com Joseph Galiano Neto, membro do Conselho de Novos Projetos da Apolar, o objetivo da plataforma é que os clientes tenham uma experiência rápida, fácil e totalmente on-line. “Você encontra seu imóvel, agenda a visita e, se gostar, pode reservar. Tudo em até 24 horas e com o respaldo que uma imobiliária oferece”, diz o empresário, que é neto do fundador da empresa, com 50 anos de mercado. Além disso, a documentação necessária para o aluguel do imóvel também é enviada pelo site e a assinatura do contrato é feita digitalmente pelas partes, ao mesmo tempo e de qualquer lugar. Galiano explica que a ideia de criar a plataforma veio de uma forte percepção na mudança de comportamento do consumidor e cliente devido às facilidades digitais, em contraste com a prestação de serviço tradicional das imobiliárias, aliada à entrada de novas tecnologias no mercado com soluções inovadoras. O atendimento convencional continuará sendo prestado nas lojas físicas da Apolar aos clientes que preferirem essa modalidade, segundo Joseph Galiano Neto.

Desenvolvimento

Para desenvolver uma plataforma que aliasse as necessidades de um processo imobiliário com a agilidade do mundo on-line, a Ops! Aluguei contou com uma equipe multidisciplinar, que envolveu colaboradores da Apolar e especialistas em processos digitais. “Ao longo do processo, reunimos a equipe em cafés conceituais, espaços de coworking e eventos de inovação para promover uma imersão nesse ambiente de economia colaborativa. Utilizamos métodos do ´design thinking´ em todas as etapas do projeto, buscando encontrar o melhor resultado”, diz a designer Suellen Carvalho Favero, CEO da Co Holder Comunicação e Design, responsável pela plataforma. O resultado já pode ser conferido em www.opsaluguei.com.br.

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