Barbeira é destaque em espaço para homens do Expert Beauty Center

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Cintia Mazzaro

Karin Freitas Stevens Ribas, barbeira vencedora do prêmio Navalha de Ouro 2019. (Foto: Divulgação)

O mercado brasileiro de cuidados pessoais para homens dobrou nos últimos cinco anos e deve continuar crescendo 7,1% em 2019, quando deve se tornar o maior mercado do mundo na categoria. Os dados são da Euromonitor Internacional, empresa de pesquisa que monitora o setor de beleza em 80 países. De olho nesta tendência, a rede Expert Beauty Center, que já oferecia espaço reservado para o atendimento de homens, criou uma nova logomarca e já na nova unidade da marca, no Jockey Plaza, o local de atendimento masculino foi ambientado pensando especialmente neles.

O investimento em marketing e ambientação representa uma parte das apostas da empresa. A outra se refere ao capital humano que tem como destaque a barbeira Karin Freitas Stevens Ribas, vencedora do prêmio Navalha de Ouro 2019, considerado o Oscar da barbearia nacional, e vice-campeã na batalha de barbeiros da Beauty Hair 2018. Profissional há 27 anos, há 4 ela se especializou em barba, cabelo e bigode e hoje já oferece outros serviços em sua bancada como depilação, design de sobrancelhas, spa facial e spa de capilar – tudo voltado para os homens. “O cliente gosta de ter algo a mais para relaxar e conseguimos oferecer isso. A tendência é que esse tipo de serviço cresça e evolua cada vez mais”, diz Karin, que atualmente atende na unidade Barigui.

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