Mercado de barbearias com serviços extras cresce em Curitiba; segmento investe em lojas conceito

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O mercado de barbearias está se acirrando em Curitiba. São cada vez mais comuns espaços próprios dedicados aos cuidados com este acessório do visual masculino, além do corte de cabelo. Na quarta-feira (2) foi inaugurada a segunda franquia da catarinense Barbearia VIP na cidade. Localizada na Avenida Getulio Vargas, a barbearia fica estrategicamente em frente à Arena da Baixada, o estádio do Athletico Paranaense. Entre os clientes estão jogadores, dirigentes e até torcedores do Furacão – embora outros times também sejam bem-vindos. A outra unidade fica na Avenida Cândido Hartmann, no Bigorrilho. A marca possui lojas em diversas regiões do país.

O espaço, de 100 m², oferece, além dos tradicionais cortes de cabelo e barba, um serviço de open bar antes e durante o atendimento. Também conta com mesa de sinuca, games e transmissão dos jogos da Premier League e tevês individuais nas bancadas. Há ainda uma bancada infantil em que a cadeira é um carrinho. A barbearia conta ainda com produtos como shampoos, condicionadores, pomadas, ceras e acessórios para barba e cabelo.

A marca Barbearia VIP se diz a maior rede de estética masculina da América Latina, posição alcançada apenas cinco anos depois de aderir ao franchising. Está no mercado desde 1998, quando apresentou o modelo de barbearia premium, pioneiro no Sul do país. Hoje, possui franquias em Santa Catarina, Paraná, Rio Grande do Sul, Rio de Janeiro, Minas Gerais e Ceará.

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